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Randy Walker

Randy Walker's thoughts on technology leadership, cloud transformation, entrepreneurship, and the business of innovation.

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Partner Program Subsidies - Easy way to earn extra cash

Partner Program Subsidies - Easy way to earn extra cash

28 Jan 2008 By Randy Walker

I’ve often complained at the number of initiatives and incentives Microsoft’s Partner Program gives.  However it looks like they are cleaning it up just a tiny bit.  Microsoft is putting $10 behind their Big Easy Offer program.  Essentially if you upsell or cross-sell licensing you can benefit from it.

Basically Microsoft will send your customer a check, with your company’s name on it.  The article I read didn’t explain it in great detail, but it appears that it might make things more simple by aggregating a lot of Microsoft’s subsidy programs.